Wednesday, August 6, 2008

Just like they do in Addis...

Caffe Vita Presents: Green Bean Roasting at Home from hebberoy on Vimeo.

This video was inspired by our recent source trip to Ethiopia - where coffee plays a central role in the daily culture of that magnificent land. The smell of coffee roasting permeates the little villages and the large cities - the beans are roasted by hand in almost every household, caramelized over open flames, and prepared in a traditional ceremony that has been practiced for over 1000 years.

We were blown away by the reverence and respect given the bean - and thought we should pay a little homage by attempting to roast a small batch of beans in our own home. The process is relatively simple - requires a good cast-iron or steel pan - and about 15-20 minutes of attention. Vita has put some green beans up on their online store, take this link if you would like to order some and give it a whirl.

This morning we got up early and talked to the nice ladies at Martha Stewart Radio about green coffee and roasting at home - sadly we can't post the audio clip as it is a satellite radio thing - but if you are a subscriber check it out.

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